Projects
Strategic Marketing & Brand Growth
Developed and executed a full-funnel marketing strategy to increase gym memberships, improve local brand visibility, and drive consistent lead generation through digital campaigns, strong brand partnerships, events and promotions.
Created and executed a data-driven regional marketing strategy focused on brand positioning, customer acquisition, and omnichannel growth for a premium baby lifestyle brand.
Led the successful brand launch in the region, building strong market presence and driving sustained year-on-year growth. Developed and executed an integrated marketing strategy across social media and Amazon optimizing customer journeys, increasing brand visibility, and scaling online sales performance.
Led strategic marketing initiatives to elevate Storksak’s presence as a premium lifestyle diaper bag brand in the Middle East. Focused on refined brand positioning, storytelling, and integrated digital strategies to strengthen brand desirability and connect with modern, style-conscious parents across the region.
Executed a successful regional brand launch introducing Stephen Joseph toys and kids accessories through a coordinated strategy across social media, and eCommerce. Built strong brand awareness and drove sustained growth in the following years.
eCommerce Performance Optimization
Led Amazon marketplace strategy and execution, including listing optimization, keyword strategy, A+ content, and high-performing Amazon Ads. Delivered a 90% increase in sales growth by scaling data-driven advertising campaigns, improving discoverability, and maximizing conversion across key marketplaces.
Executed Amazon optimization strategies for the teether range, including listing SEO, content enhancement, and keyword optimization. Improved product visibility and conversion performance, contributing to a measurable increase in sales and sustained growth across key marketplaces.
Developed and launched a fully functional Shopify E-Commerce store for DockATot Middle East ensuring a seamless user experience and conversion-focused design. Implemented SEO strategies through blog content and high quality backlinks to improve search visibility, drive organic traffic and support long-term growth.
Influencer Marketing Campaigns
Led and executed high-performing influencer marketing campaigns across the UAE, backed by a curated network of 300+ vetted lifestyle and parenting influencers. Managed end-to-end campaign delivery, from strategy and talent sourcing to negotiations, content direction, and performance tracking—ensuring brand alignment and measurable results.
Maggi Sarap Sustansiya Caravan – Nationwide Community Activation
Pioneered and led this flagship Nestlé Philippines initiative, a large-scale roadshow designed to promote affordable nutrition in local communities. Spearheaded the execution of mobile kitchen activations across villages, educating parents on how to prepare nutritious, budget-friendly meals. Successfully managed and scaled the program for over three years, driving meaningful brand impact and community engagement before relocating to Dubai.
Large-Scale Roadshow
Large-Scale Festival
TLC Festival Philippines – Large-Scale Experiential Event
Led the execution of a high-impact, large-scale festival for TLC Asia in the heart of Manila. Brought the brand to life through a full-day experiential event featuring a main stage program with games, live entertainment, and concerts, alongside a vibrant festival setup with sponsor activations, food market, kids’ zone, and interactive booths. Delivered a dynamic, family-friendly experience that drove strong brand engagement and on-ground visibility.
I led and executed the LG Caravan in the Philippines - a major promotional roadshow organized by LG Electronics to bring its latest home electronics, appliances, and mobile communication devices directly to consumers, particularly targeting regional areas outside Metro Manila.
Key highlights of the campaign included
Showcasing Technology through Regional caravan: The caravan featured specially designed, fully loaded vehicles or "mobile showrooms" that displayed a wide range of LG products, including 3D televisions, latest mobile phones, and home appliances.
Consumer Engagement: It aimed to create excitement and provide hands-on experience with new technology to consumers who might not have immediate access to major malls, showcasing LG's commitment to expanding its reach in the Philippine market
LG Caravan
Disney Projects
Disney Philippines – Mall Activations & Experiential Campaigns
Managed and executed multiple on-ground activations in partnership with The Walt Disney Company Asia across key malls in the Philippines. Organized large-scale mall shows, character meet-and-greet experiences, and themed events that brought Disney stories to life for families and children. Delivered immersive, high-energy experiences that strengthened brand connection, increased foot traffic, and created memorable moments for audiences.
